A Timely Boost for Financial Inclusion and Economic Empowerment
Fidelity Bank Plc has taken a bold step to deepen financial inclusion as well reward customer loyalty by extending its flagship savings campaign, the Get Alert in Millions (GAIM) Season 6 promo; aimed at opening up the economy and empowering its citizens.
The promo now extended by three months campaign raises the total prize pool from ₦159 million to a record ₦189 million.
The move, announced in September 2025, came at a critical time when the country’s economic landscape required innovative financial solutions and inclusive banking strategies.
Nigeria’s economy, while resilient, faces persistent challenges including inflation, currency volatility, and limited access to formal financial services.
According to the Central Bank of Nigeria (CBN), recent reforms such as exchange rate unification and bank re-capitalization are aimed at stabilizing the macroeconomic environment and positioning the banking sector to support a $1 trillion economy. The CBN’s Payment System Vision 2028 also underscores the importance of digital transformation and financial inclusion as tools for economic development.
Hence the Fidelity Bank GAIM 6 promo is more than a marketing campaign, it is a strategic intervention that aligns with national goals.
By incentivizing savings and expanding access to banking services, the promo contributes to the broader mission of empowering underserved communities and fostering economic resilience.
The extension of GAIM 6 coincides with the 2025 World Savings Day which is being celebrated annually on October 31st; a global observance which promotes the importance of saving as a pathway to financial security and economic stability.
Fidelity Bank’s decision to extend GAIM 6 during this period amplifies the theme of the 2025 World Savings Day - “This is not a savings account”, encouraging Nigerians to cultivate smart financial habits and leverage digital banking platforms for long-term growth.
Osita Ede, Divisional Head of Product Development at Fidelity Bank, while interacting with the media emphasized the bank’s commitment to listening to its customers. “They asked for more opportunities to benefit from the promo, and we listened. With management and regulatory consent, we’re thrilled to keep the excitement going for another three months,” Ede said.
L – R: Direct Sales Executive, Fidelity Bank Plc, Adegboyega Ademokunwa; GAIM 6 Eight Monthly draw Winner, Innocent Okoro Orji; Branch Leader, Fidelity Bank Plc, Gbagada, Chinwe Umez-Eronini; and Product Manager, Savings, Fidelity Bank Plc, at the GAIM 6 prize presentation ceremony held at Gbagada Building Materials market in Lagos recently.
While several Nigerian banks run savings promotions, GAIM 6 distinguishes itself through its scale, inclusivity, and strategic design. The campaign targets a wide demographic, including NYSC corps members, women, children, and market clusters—segments often excluded from formal banking. Winners are selected through electronic draws supervised by the Federal Competition and Consumer Protection Commission (FCCPC), ensuring transparency and fairness.
Unlike promos that focus solely on high-value deposits, GAIM 6 allows participation with deposits as low as ₦2,000. This democratizes access and encourages participation from low-income earners. Moreover, the campaign integrates financial advisory support through the Fidelity SME Hub, helping winners make informed decisions about their rewards.








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