Lagos Outdoor Advertising

LASAA Reaffirms Commitment To Fairness Safety And Industry Growth

The Lagos State Signage and Advertisement Agency (LASAA) says it remains committed to regulatory fairness, industry professionalism and the sustainable growth of outdoor advertising in the state.

The agency through its Managing Director Prince Fatiu Akiolu gave the assurance while responding to recent apprehensions suggesting a resurgence of heavy-handed regulations and arbitrary enforcement in the state's outdoor advertising industry. 

Refuting the claims that LASAA intended to wield the big stick, the agency drew attention to its longstanding practice of fostering dialogue and partnership with industry stakeholders.

Akiolu said that the Agency regularly convenes stakeholder fora while maintaining cordial relationship with industry players, offering concessions such as discounts on vacant billboard charges as well seeking stakeholders input before making major policy decisions.

Prince Akiolu clarified that LASAA does not compete with private operators commercially rather it manages a limited number of state approved advertising structures primarily reserved to amplify government programmes, public awareness initiatives and regulatory oversight; which are the agency’s core mandate focusing on orderliness public safety and environmental aesthetics.

On licensing the MD LASAA explained that stringent criteria would ensure only qualified practitioners operate in the market noting that LASAA has imposed a moratorium on new registrations and permits since early 2025.

Prince Fatiu explained that the agency’s health and safety team actively verifies that outdoor installations meet engineering and safety benchmarks to mitigate risks to life and property.He noted that LASAA’s regulatory approach is primarily preventive rather than punitive and relies on monitoring early warnings and corrective interventions with enforcement used only when absolutely necessary.